What is Page rank, what are back links and why do they matter ?

1st, the jargon.

Back link: this is exactly where a site links to your website i.e. Website X has a link pointing to your website, so your internet site has a back link from Internet site X

A single-way link: where only web site X links to your web site, but your web site does NOT link to website X

Reciprocal link: where two websites have swapped links so they each link to every other

Anchor text: the text/description that is linked with your link on the back link site.

Page rank: Google's proprietary program for assigning a value (from 1-ten exactly where ten is greatest) to the combined number and the good quality of back links pointing to your internet site. Usually abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a web site has a SERP of three, it indicates for a certain keyword search it appears on page three of the outcomes. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 could also mean the site appears at #3 on the very first page.

Check you page rank and backlinks now! Fast and effortless Page rank checking at what does it all mean?

In the online advertising and marketing planet, Page Rank means a lot. Rising a website's PR is 1 of the major foci of on-line marketing and advertising.

The target is to get as high a PR as possible for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the website linking to your website. How does it do this? By measuring, amongst other things, that site's PR. learn about high quality backlinks There is also evidence that the degree of relatedness of content material is also essential. If you internet site is an e.g. Actual estate web site, then a back link from a internet site dealing in scuba gear may not be worth a lot to you. But back links from web sites that have great PR and are connected to you (e.g. by business or by region/place) are properly worth pursuing. By increasing the quantity and top quality of links pointing to your web site, more than time you will boost your PR.

Note also that a lot of other engines also use back links as element of their SERP algorithm. Some might not be as sophisticated as Google, but many measure the quantity of back links in their index and use this as element of how they rank your internet site beneath a particular search.

You can check your back links and page rank at how do I enhance my Page Rank?

Firstly, make certain your internet site has very good top quality content material. Make other internet sites and their owners want to link to you. Then get out on the net and start off making propositions to other internet site owners in associated link building techniques fields.

Ideally, you will get links from internet sites that have a higher Page Rank than yours, but this is not usually possible. What you ought to look for are websites that:

Have excellent content

Are related or connected to your site

Have some Page Rank already (i.e. not brand new)

Also, older domains might do better than newer domains

Some of the do nots.

Be wary of FFA (Free For All) web sites frequently these do you no great and can really do you damage as they tend to be viewed as spam internet sites by some engines.

Don't "spam" your anchor text make it relevant and don't overload it with keywords or repetitions.

Vary your anchor text. Use different variations or re-writes of anchor text on different websites.

Make positive the page exactly where your link will be authority link building placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever purpose) then you will not get any advantage from it.

Make certain that the pages you place links on have limits to the number of links listed. Single figures are ideal, but not usually achievable.