VeronikaGambill925
Using Instagram to advertise Your Business or Service
The very first time I attempted Instagram, I have to have spent an hour dealing with all of the different ways it's possible to touch up a pictures. I sampled a photo against all the available filters, with and without frames, and tested the way i could share my posts through other social channels. It amazed me, too, how fast I gained followers following a small amount of time, and of course the social networking strategist within me wondered the way i could employ this neat tool for clients.
If you are not familiar with Instagram, it is an application that works exclusively with mobile like a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that provide the photos a retro look - to some public feed. As with most social networks, users can follow each other and like and discuss pictures. While it's possible to access Instagram feeds through various websites, users are only able to add new photos with the app.
Since launching in late 2010, Instagram can claim over 30 million users and the interest of Facebook, that has bid to buy the organization for just one billion dollars. Numerous services that permit users to show their Instagram photos into postcards, stickers, and magnets have also launched in the last 2 yrs, further solidifying Instagram's influence in mobile.
As a business offering product or services, you might wonder how you can use Instagram in your favor. The app is used for sharing photographs, so naturally your first inclination would be to populate your feed with relevant photos and encourage likes and comments. The one issue with Instagram is that one cannot link an image to a different site, which means you can't count on it for site referrals. You are able to, however, use the app to get people involved in sharing your brand.
Instagram users, like Twitter users, may often tag the photos they upload. One idea to advertise your company would involve contests where users can tag a themed photo based on your contest rules. Not only have you branded your self on the network, but you present the chance to go viral as followers of entrants pick up on the tag and also the feed.
You need to note, too, that Instagram might be built-into Facebook pages and multi-purpose Web applications. You can set up an Instagram tab in your Facebook page to pull in pictures with a specific hashtag, and encourage users to tag their photos so that they show. Individuals who use Hootsuite, for instance, can certainly share Instagram photos through Twitter and facebook profiles. Present the opportunity for people to share your photos - it makes for any nice contest that may go viral.
