What is Page rank, what are back links and why do they matter ?

Very first, the jargon.

Back link: this is where a site links to your site i.e. Internet site X has a link pointing to your site, so your internet site has a back link from Web site X

One particular-way link: where only web site X links to your web site, but your site does NOT link to web site X

Reciprocal link: where two internet sites have swapped links so they both link to every other

Anchor text: the text/description that is connected with your link on the back link web site.

Page rank: Google's proprietary method for assigning a value (from 1-10 exactly where ten is greatest) to the combined number and the quality of back links pointing to your website. Usually abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, backlinks builder and the position of a website on it. So if a website has a SERP of 3, it indicates for a particular keyword search it appears on page 3 of the outcomes. Note that some folks use SERP to refer to the position on the page, so that a SERP of three may also mean the web site appears at #3 on the first page.

Check you page rank and backlinks now! Quick and effortless Page rank checking at what does it all mean?

In the on the web advertising world, Page Rank means a lot. Escalating a website's PR is one of the main foci of on the web advertising.

The target is to get as high a PR as achievable for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the internet site linking to your website. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness link building strategies of content is also important. If you website is an e.g. Real estate web site, then a back link from a web site dealing in scuba gear might not be worth considerably to you. But back links from websites that have very good PR and are related to you (e.g. by industry or by region/place) are nicely worth pursuing. By growing the number and high quality of links pointing to your site, more than time you will improve your PR.

Note also that numerous other engines also use back links as part of their SERP algorithm. Some may possibly not be as sophisticated as Google, but several measure the number of back links in their index and use this as portion of how they rank your site below a specific search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make confident your internet site has great quality content material. Make other websites and their owners want to link to you. Then get out on the internet and start generating propositions to other web site owners in related fields.

Ideally, you will get links from internet sites that have a larger Page Rank than yours, but this isn't often attainable. What you should look for are web sites that:

Have excellent content material

Are related or related to your web site

Have some Page Rank currently (i.e. not brand new)

Also, older domains could do far better than newer domains

Some of the do nots.

Be wary of FFA (Totally free For All) internet sites usually these do you no very backlink building software good and can in fact do you harm as they tend to be viewed as spam websites by some engines.

Do not "spam" your anchor text make it related and don't overload it with keywords and phrases or repetitions.

Vary your anchor text. Use distinct variations or re-writes of anchor text on different websites.

Make certain the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever purpose) then you won't get any benefit from it.

Make certain that the pages you place links on have limits to the number of links listed. Single figures are perfect, but not constantly achievable.