What is Page rank, what are back links and why do they matter ?

Initial, the jargon.

Back link: this is where a website links to your site i.e. Internet site X has a link pointing to your website, so your website has a back link from Internet site X

One-way link: where only web site X links to your site, but your web site does NOT link to internet site X

Reciprocal link: exactly where two sites have swapped links so they both link to every other

Anchor text: the text/description that is connected with your link on the back link site.

Page rank: Google's proprietary system for assigning a value (from 1-ten where ten is very best) to the combined quantity and the quality of back links pointing to your site. Often abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a internet site on it. So if a website has a SERP of 3, it means for a distinct keyword search it appears on page 3 of the outcomes. Note that some individuals use SERP to refer to the position on the page, so that a SERP of 3 may possibly also mean the website appears at #3 on the very first page.

Check you page rank and backlinks now! Fast and effortless Page rank checking at what does it all mean?

In the online marketing and advertising globe, Page Rank means a lot. Rising a website's PR is one particular of the main foci of online marketing.

The goal is to get as high a PR as attainable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the top quality of the internet site linking to your site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content material is also essential. If you site is an e.g. Real estate internet site, then a back link from a website dealing in scuba gear could not be worth considerably to you. But back links from internet sites that have great PR and are related to you (e.g. by business or by region/location) are nicely worth pursuing. By rising the number and good quality of links pointing to your internet site, over time you will boost your PR.

Note also that many other engines also use back links as part of their website link building SERP algorithm. Some may not be as sophisticated as Google, but many measure the number of back links in their index and use this as component of how they rank your website below a certain search.

You can check your back links and page rank at how do I enhance my Page Rank?

Firstly, make sure your internet site has good good quality content material. Make other sites and their owners want to link to you. Then get out on the net and start off generating propositions to other site owners in connected fields.

Ideally, you will get links from internet sites that have a larger Page Rank than yours, but this isn't often possible. What you really should appear for are internet sites that:

Have very good content

Are related or related to your website

Have some Page Rank already (i.e. not brand new)

Also, older domains may do far better than newer domains

Some of the do nots.

Be wary of FFA (Free For All) internet sites often these do you no excellent and can really do you damage as they tend to be viewed as spam websites by some engines.

Do not "spam" your anchor text make it relevant and do not overload it with keywords and phrases or repetitions.

Vary your anchor text. Use diverse variations or re-writes of anchor text on diverse linkbuilding sites.

Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever cause) then you will not get any advantage from it.

Make certain that high pr backlinks the pages you place links on have limits to the number of links listed. Single figures are ideal, but not constantly feasible.