What is Page rank, what are back links and why do they matter ?

First, the jargon.

Back link: this is exactly where a site links to your web site i.e. Website X has a link pointing to your web site, so your internet site has a back link from Internet site X

1-way link: where only site X links to your site, but your web site does NOT link to website X

Reciprocal link: where two web sites have swapped links web quality link building so they each link to every other

Anchor text: the text/description that is related with your link on the back link site.

Page rank: Google's proprietary method for assigning a worth (from 1-10 exactly where ten is very best) to the combined quantity and the good quality of back links pointing to your internet site. Usually abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a site has a SERP of three, it implies for a particular keyword search it appears on page three of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of three may also mean the site appears at #three on the 1st page.

Check you page rank and backlinks now! Speedy and effortless Page rank checking at what does it all mean?

In the on the web marketing and advertising planet, Page Rank implies a lot. Rising a website's PR is one of the significant foci of on-line marketing and advertising.

The goal is to get as high a PR as attainable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the good quality of the web site linking to your site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you website is an e.g. Genuine estate site, then a back link from a internet site dealing in scuba gear may possibly not be worth a lot to you. But back links from websites that have excellent PR and are associated to you (e.g. by business or by region/place) are well worth pursuing. By rising the number and high quality of links pointing to your internet site, over time you will increase your PR.

Note also that numerous other engines also use back links as part of their SERP algorithm. Some may not be as sophisticated as Google, but many measure the number of back links in their index and use this as portion of how they rank your site below a particular search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make certain your website has great good quality content material. Make other web link building strategy sites and their owners want cheap backlink builder to link to you. Then get out on the web and start making propositions to other website owners in associated fields.

Ideally, you will get links from internet sites that have a higher Page Rank than yours, but this is not constantly achievable. What you ought to look for are web sites that:

Have good content material

Are relevant or associated to your site

Have some Page Rank currently (i.e. not brand new)

Also, older domains could do far better than newer domains

Some of the do nots.

Be wary of FFA (Cost-free For All) websites typically these do you no good and can in fact do you damage as they tend to be viewed as spam sites by some engines.

Don't "spam" your anchor text make it relevant and do not overload it with keywords or repetitions.

Differ your anchor text. Use different variations or re-writes of anchor text on distinct internet sites.

Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever cause) then you will not get any advantage from it.

Make certain that the pages you spot links on have limits to the quantity of links listed. Single figures are ideal, but not constantly achievable.