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5 Essential Joomla SEO Tips For Beginners
Joomla is not internet search engine friendly by default. You have to put some work into improving this. What is important that you simply notice when you start your SEO focus on Joomla website is the URL or each page. The page URLs produced by Joomla are not search engine friendly. They've always query parameters, which doesn't give many details for search engines to properly index and rank those pages. Whenever you do on-page search engine optimization, one of things you should pay a lot more attention may be the URL of the page you need to optimize. It has to be informative and meaningful, well populated with keywords and preferably with ".html" extension.
1. Use Internet search engine friendly URL
To make your Joomla website's URL search engine friendly, you have a lot of options. The first one is to use the default Joomla's SEF plugin. Automatically this plugin isn't activated, so you've to go to your global configuration page and activate that.
You may also use third party free or paid components which do the same thing with additional features. Among my personal favorite is sh404SEF.
2. Craft catch Page titles for all pages inside your website
More often than not, I see on Joomla websites with default title that say "Home". This is actually the title of the home page. Mostly beginners aren't seeing that and the way you change that title also a little bit obscure at first. You may already know, page title is among the main on-site criteria considered by search engines like google when ranking webpages. Which means you should give your pages meaningful title with your main keyword contained in it. To change this title, do the following:
a. Visit Menu Manager and click on your primary menu. b. In the list of menu items, open the one that says "home" c. Now around the right-hand side from the screen there are a number of parameters you can change. Open "Parameters (System)" and change the field that say Page title to your desired homepage title and save.
3. Setup Meta data for every page in your website
Meta data may not have just as much value within the eyes of search engines as used to have few years back but still you should do proper optimization focus on them. When optimizing Meta data of a webpage. You should focus more about the description instead of keywords. You are writing good descriptions regarding your page, preferably 160 characters long. This description may be the one the thing is on internet search engine result page under your title. So it has a lot of value to help your link in the search engine result page stick out. Obviously if search engines cannot find relevant description inside your Meta tag, they'll try to extract some text out of your article body on the page and use that as description around the internet search engine result page. However, you will find the chance to decide what to put instead, so make use of this benefit to get more visitor from search engines.
The major problem on plenty of Joomla powered website is they use one group of Meta description and keyword for those pages online. This is wrong! You need to set up individual sets of description and keywords for every page on your website. You can still make use of the global configuration to set Meta data for the entire website, but you should add Meta data for every article you add from you're your article manager page.
To include Meta data for an article you simply wrote, consider the right portion of Article [edit] page to locate fields for entering Meta data.
4. Make the most of 404 error page pages
Usually the thing is a Joomla website using the default 404 error page with small details about the mistake and a link to webpage. You need to setup a 404 page, either using some sort of plugin or setup one manually. Include valuable resource on this page to direct the consumer somewhere back to your site. Or include search form that can be used by the user to get back in line. Or apply certain from the phrases from users query around the previous page and convey a search result page yourself. The point here's to prevent users from being annoyed by the mean error page.
5. Insert H1 Tags In Joomla
It's wise to make use of H1 tag as your article title decorator. It's some significance to wards convincing search engines like google that the page is really about the keyword you have been mentioning starting from the page title. I understand pages that do well without H1 tag, but who cares if you're able to obtain a little help in your SEO for little if any work. Go ahead and us H1 tags for your your articles' Title.
