Bridford wins coveted prize for Monaco car supplier campaign

Bridford has earned a prestigious countrywide motoring award for the campaign that supplied car dealers the ability to enjoy the glamour of your trip to the recreation space of the rich and famous, Monaco.

Bridford’s Contest to the Chequered Flag strategy won the Fund Marketing Initiative of year title at the Automobile Dealer Power Prizes 2012.

Run simply by Car Dealer Newspaper, the awards are usually unique in the electric motor trade as they are selected as for by retailers across the UK, and also saw Bridford beat away from competition from African american Horse and Nova Financial Services.

Bridford got UK car retailers to the Principality in Apr after they scored 25 points by getting finance deals by means of its books among September and Nov last year.

One point has been awarded for each package transacted up to £50,000, a couple of points for bargains between £50,001 and £100,500, and three details for those over £100,500.

A range of luxury autos were financed http://www.businesscarmanager.co.uk/tag/bridford-finance/ such as a Rolls Royce Phantom, an Aston Martin DBS, numerous Range Rovers and a Lamborghini Aventador since car dealers employed with Bridford’s campaign.

Bridford’s vacation included flights to be able to Monaco, a panoramic heli-copter journey over the Mediterranean and beyond, accommodation at the deluxe Monte Carlo Bay Motel and Resort, plus a drive on the renowned Formula One route.

Trips were also paid out to the Grand Gambling establishment de Monaco http://www.bridfordfinance.com, the distinctive Buddha Bar Monte Carlo and also Michelin starred restaurants which includes Château Eze.

Bridford owner, Tim Marlow, mentioned: “We are really delighted and intensely proud to have earned the Finance Marketing and advertising Initiative title on the Car Dealer Strength Awards and it is fantastic testimony to our enterprise and the hard work of most our staff.

“It is very pleasing because it has been voted for simply by our peers; automobile dealers from throughout the UK who we all work with daily to assist them improve their sales and also business.

“The campaign was actually creative incorporating the particular rich motoring traditions associated with Monaco, well planned, and also crucially, it was carried out brilliantly.

“It really grabbed the imagination regarding so many car retailers nationally and triggered a good increase in enterprise for us and retailers - identifying an offer with such strong common benefits was important its success.”