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With the introduction of the initial Grand Cherokee, Jeep defined and designed the luxury sport utility vehicle (SUV) market place, but in spite of this grand tradition the model is currently experiencing some difficulties. Jeep not only defined what an SUV was, it was the SUV marketplace in the USA with the inception of the Cherokee and later on Grand Cherokee. This is no longer the situation. The growing list of powerful competition has intensified, and along with high fuel prices, this has lead to some critical challenges to Chrysler in spite of Jeeps mixture of legendary 4x4 capabilities, on and off-road refinements, and technological innovations. The Jeep Grand Cherokee was one particular of the pioneering SUVs that ushered in the contemporary SUV marketplace in the early 1990s. When it debuted, the Grand Cherokee represented a larger and much more refined version of Jeep's smaller but well-liked Cherokee. The company's designers wanted the Grand Cherokee it to be maneuverable sufficient for city driving, roomy adequate for the complete loved ones, stylish sufficient to take out on the town and rugged enough to reach these remote camping regions. The Grand Cherokee undoubtedly met all of these requirements and, we really feel that Jeep continues with this tradition in its current Grand Cherokee version. The 2005/2006 version of the Grand Cherokee, which is the models 3rd generation, is a single of the greatest SUVs produced, and as one critic put it arguably the most desirable. With some of the outstanding available features of total-time 4-wheel drive, independent front suspension, rack and pinion steering, a 5-speed transmission, and an accessible five.7-Liter HEMI V-8 with MDS, which deactivates up to 8 cylinders when not required for much better gas mileage performance, the Grand Cherokee is featured packed. Safety attributes incorporate Electronic Stability Plan, SmartBeam headlamps that automatically and swiftly adjust high-beam brightness and intensity, All-Speed Traction Manage Program, and advanced multi-stage air bags with an Occupant Classification Technique. The look and feel of the physique was also updated to give it an edgy angular look, which looks new and contemporary although retaining that Grand Cherokee style with the popular 7-slot Jeep grille. Chrysler also gave the Grand Cherokee an updated suspension method that delivers better corning turning overall performance and a tighter turning radius. In spite of these top-of-the-line features, Grand Cherokee sales in the USA for 2006 (ending December 31, 2006) were 139,148 units, which had been down from 213,584 in 2005. This represents a decline of 35%. Jeeps smaller SUV, the Liberty, also saw its numbers drop significantly in 2006 with unit sales of 133,557 versus unit sales of 166,883 for 2005, a 20% decline. While it doesnt necessarily make Chrysler really feel any better, they had been not alone in decreased sales in the SUV segment. Other USA auto manufacturers also skilled declines. Ford experienced a 25% drop in its SUV sales for the USA, although GMs truck sales were down 9.6% (two,499,269 for 2006 versus two,765,809) (detailed efficiency reports for GMs SUVs was not offered). The decline in SUV sales, especially mid-range models, was affected by the dramatic cost increases in gasoline for the duration of 2006. This along with luxury SUV models by BMW, Lexus, Mercedes, and Porshe, and mid-priced SUVs by Mitsubishi, Toyota and others experiencing a surge in recognition is creating a sizable challenge to Chrysler. With its outstanding functions, Jeep tradition, and the Daimler-Chrysler technologies behind it, we look for the Grand Cherokee to make a strong return in the future. learn about lambo door kits