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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some type. About 45 percent of mobile owners are using their devices to download social media apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps for example Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for mobile phones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the chance to target these Mobile Customers by providing mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than Fifty percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which can be short, instantly understood, and effective; and developing a call for action with minimal steps. Studies show that mobile ads perform about 5 times better than Internet ads. The most typical mobile ads are pretty straight forward text links and display adds that are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads tend to be like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or to drive traffic to retail environments. Make offers which are specific with the buying habits of your mobile customers which is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to enhance brand awareness and affinity. Your small business can, too. However, you must have a thorough comprehension of your audience. The simplest way to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with some clicks. For example, the ShopRite app allows customers to look at and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app after which let users decide if they are willing invest in a premium version with additional features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers were given access to more challenging levels along with other free add-ons.