Earn $100,000+ For Your Book
Every single writer fantasizes about obtaining that massive fat advance so they can take a tiny dream time, write, relax, or place their children via college. But what most writers dont know is it takes a heck of a lot of perform to get to the point of becoming worthy of a publisher handing you the equivalent of the golden egg. Whether youre a doctor with the authentic happiness newest get thin quick diet plan or a mom who has a foolproof way to turn brats into angels, you need to be willing to do the work-alot of it.
What separates the six-figure advance earners from the mid-list authors are two items.
1. They believe of their book as a business.
two. They have a large built in audience.
Assume of your proposal as the business program for your book. Your book is an integral element of your overall profession which includes speaking, goods, and far more books. Authors are continuously in search of approaches to expand their audience.
Agent David Hale Smith of DHS Literary, (he represented New York Instances Best-selling author Cheryl Richardson) says he wants his authors to be financially independent folks who see their book as element of a larger successful profession. These are qualities he and other agents and publishers appear for in their budding celebrities.
From my own knowledge media coaching and developing marketing and advertising plans for authors who get six figures Ive found that they do three factors correct.
1. Six Figure Authors React Immediately.
When I asked Rich Fettke, author of *Extreme Success* to prepare the answers to the concerns he believed hed be asked by editors he was flying to New York to meet, he had them ready the next day. And yes, typically editors want to meet you-if they believe youre going to be their subsequent golden boy or girl.
This instant reaction reflex comes into play later when your publicity begins. When an authors subject is hot, theyre frequently asked to jump on a plane at a moments notice to appear on Television, radio, take a print interview or speak at an event or charity function. If you hesitate, the opportunity vanishes.
Publishers who have invested the big bucks in you wont stand for it. And rightly so. You have an obligation to them to earn back that hefty advance (which sadly, most authors dont).
2. Six Figure Authors Speak.
Gone are the days when writers can cozy up in their garrets and write. To be a effective author these days you should turn into a public individual, and far more than that, an entertaining a single.
A main publishing home hired me to media coach one of their rising star authors. Her book was acquiring significant national press-but she was dull. And they were worried that her lackluster personality would effect her book sales. We worked until she got comfy on camera even though speaking vividly in 15 second soundbites.
3. Six Figure Authors Get Media Coached.
With some media coaching you can morph into a mediagenic maven. But it does take practice and sincere commitment. If you cant afford a media coach, get out that video camera and do mock interviews with friend. A lot can be revealed and ironed out just by seeing how you seem to other people on the big screen.
That stated there are 5 vital elements that establish the size of your advance.
1. Your platform.
2. Your endorsements.
3. Your publicity strategy.
4. Your sample chapter.
five. Your audience.
1. Your platform.
When I interviewed editors at leading New York publishing houses like Simon & Schuster & HarperCollins they told me repeatedly that the most critical thing a writer can have today is a sturdy *platform.* A platform is a program of how you are going to reach your audience to sell books.
Prove you have a following. Publishers want to know who has purchased your books or products in the past--and they want to know how numerous. Can you show that you have a track record of selling your goods to folks across the globe, or at least in your community? Possibly youre not as far along in your career as one of my clients who is a $12,000 an hour speaker who place in his proposal the truth that his audiences range from 100-10,000 men and women, and he speaks 250 occasions per year.
His speaking bureau normally sells his video and audio tapes to these audiences in advance when they book his talk. What you want to show is how you can secure sales in significant quantities to folks you know will get from you-due to the fact they have bought currently. Or how audiences equivalent to the ones who have purchased are primed to purchase your book.
2. Your endorsements.
To instantly establish your stature place these accolades on page number one so theyre the 1st issue an agent or editor sees. Endorsements need to be from celebrities, greatest- selling authors and effectively-identified specialists in your field.
Show that youre respected in the world. Endorsements show that high-level folks think in you, that youre a very good bet. They also go on your book cover jacket and aid sell your book-and in todays competitive marketplace its crucial. Dont say youre *actively in search of endorsements.* Major with the endorsements tends to make sure an agent or editor gets that youre a large shot-or soon will be.
1 secret that several authors dont know is the best blurbs are written by the writers themselves. Dont anticipate renowned individuals to read your tome. They dont have the time or the desire. And please dont send your book to them unsolicited. Ask permission. Then do the work for them and ask them to sign off on that ideal gem-the one particular youve written-touting the marvels of your perform.
3. Your publicity plan.
Publishers are hunting for folks who know how to promote themselves and will take responsibility for undertaking it themselves.
Map out your method for selling books. Are you giving keynotes, seminars & workshops to hundreds of people each month? How several folks subscribe to your on the internet newsletter, check out your internet site, buy your items? Do you have large name clients who how to become rich will host seminars at their businesses for you where youre guaranteed to sell books?
4. Your sample chapter.
*Once youve established that the author has some sort of a platform, that they have some voice in the globe beyond their circle of close friends, I go straight to the sample chapter,* says Kelly Notaras, a Senior Editor at Hyperion.
Prove you can write. *I want to know if they are a very good writer, simply because an agent can tinker away with the rest of the proposal and make it sound truly excellent,* Notaras says.
What if youre not a excellent writer? Hire a ghost writer. Keep in mind platform is non-replaceable. You, the character, the presence, is what publishers are investing in. Very good writing can be bought. Star quality cant.
five. Your audience.
Prove you have a media track record. Who knows you currently? What magazines have your written for or appeared in? What Television and radio shows have you been a how to be assertive guest on? Are these producers aching to get you back on their shows as soon as attainable? Do you have established relationships with them? You guarantee to a publisher that youll reach your audience by displaying who you have successfully reached in the past.
If you have not accomplished significantly media and aren't however effectively-identified in the public the quickest way to do so is to join PR Leads, (a service that reporters and producers use to send out queries (requests) to interview professionals for stories theyre operating on.)
They are generally on tight deadlines so you need to respond as soon as the queries hit your e-mail inbox. As founder Dan Janal says, *Reporters dont care if you work for a Fortune 500 organization. If they need to have an specialist and you can show them you are one, that is all they care about.* Making use of this service you can become an instant specialist in a matter of weeks and build your platform in short order.
Once you can say you've carried out a lot of media and you plan to do more of the identical kind of media you've had achievement with in the past, you'll be on your way to developing an impressive impression-1 that says that you've got 6 figure author prospective.
