Earn Recognition With Your Audience as an Expert
Lots of well versed Internet Marketers are going to tell you that becoming an expert within your niche is a good course of action to follow. They also usually advocate the "fake it til you make it" way of getting there. This is when what to do next is left up to you.
Instead of faking it, why not genuinely do the work to become an expert? Or you can figure out how to position yourself this way but eventually you'll need to prove to others that you more than have a clue about things.
Press releases can be powerful for lots of reasons. You should not try to spam with releases though because they are meant to talk about news. In addition to talking about news of your business, you will also be playing a little branding game. You can get creative so you will have a good reason for using releases, otherwise it's just a lot like spamming. Get involved in your community so you can write about it in another press release.
You are an expert in your niche, so you have to show people you know about it. It's possible to do it through writing articles but not through any old article. Your articles have to be rock solid and filled with valuable information. This isn't the time or the place for outsourcing or getting rewritten content from low quality writers. Write your own articles yourself; the process needn't be a terrible or time consuming one.
Compose three articles every week and put them up on your site. The next step is to contact relevant websites and see if they would be willing to syndicate you. It's also possible to take on guest blogging--something you should be actively pursuing because it will help you reach even more people.
On the same topic you shouldn't worry too much about quality. Simply just make sure sattelite direct is just not the worst that you've ever seen.
It shouldn't take long for you to see that people who are actually experts and who are good at marketing themselves almost always have the best quality products. So we are not talking about thin ebooks that are priced way low. Typically experts will have much more extensive courses and products that have the right prices. Not everything needs to be priced beyond your audience's reach but you still need to look the part, right? Experts know they are experts and do not sell themselves short. Experts understand the value of the information they provide and they make sure that it is priced properly.
With the majority of the emphasis being placed on giving users a good experience by Google, there are lots of different reasons to become an expert in your niche if you are not one already. Think of the time and effort you put in to solidifying your stance as an expert as a sound business investment.
