Facebook Fan Page - How To Use It For Book Marketing

As of August, 2011, Facebook has over 700 million users and the following is growing. If you are an author, band, or other entertainer, you need to have a Facebook fan page in order to sell your products. (Since I am an author, I will focus on selling books, but you can easily substitute these tips if you are a band, comedian, or other entertainer.) Many people set up a Facebook fan page, but they don't understand that they have to use it effectively from a marketing standpoint. Here are a few tips on how to use a fan page for book marketing.

Set up Your Facebook Fan Page Correctly

Marketing is about branding, and you need to brand yourself. Many people make the mistake of creating fan pages for their individual books, and there is nothing wrong with this, but first, make sure you have a page for yourself. It's also important to set up your fan page so that it is visually appealing. Use the photo areas to upload pictures of your books, but make sure the profile picture is a great picture of you.

Have fun with your biographical information. Marketing is about connecting with someone, and what better way to do this than to poke a little fun at yourself as you inform your fans about who you are. Nothing turns someone away as a page that is boring, and lacks any substance. Start with your information and make it stand out. Don't be afraid to brag about yourself - this is the one time it's okay to toot your own horn.

Content Is King

Once you set up your Facebook official fan page, you need to engage your followers. A critical mistake that authors make is to think that just having a page is enough. You have to post content on a consistent and regular basis. Along with this, the content must speak to your fan base. It is perfectly valid to post information about your books, but if all your page does is scream "buy my stuff!", this is going to turn people off. Book marketing is a delicate balance of finding loyal fans without pushing your books in their face. You can do this by entertaining them on your page, and once they are there, they will know what you are writing and selling.

Applications Entertain

A lot of people set up a fan page and they do not know that Facebook has numerous applications that will spice up your page. Some of these are reviews, where readers can star your book and give comments; events, that lets your fans know when you are making appearances or blog interviews and so on, and video applications that let you upload YouTube videos and more. You can use these applications to show off your works, but in a way that doesn't shout out to buy your book.

Sources: wikipedia reference

Final Thoughts

Book marketing with Facebook can be a very rewarding experience. Just remember to think like a marketer when you post to your fan page. If you would like to receive more tips on how to create an awesome Facebook fan page, visit here for more tips. Remember, you can have a great Facebook fan page!

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