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Mobile Marketing, Local SEO, and Local Marketing -The Facts After all. Mobile devices have drastically shifted the web landscape to the point that in 2012 more than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social media apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps including Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity to target these Mobile Customers by providing mobile coupons using cellular devices are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more ready to accept receiving ads and mobile coupons highly relevant to where they are at this time. In fact, more than 50 percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about half a dozen times better than Internet ads. The most common mobile ads are pretty straight forward text links and display adds which are sold based on cost per clicks, cost per acquisition and price per thousand. These ads less difficult like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions in order to drive traffic to retail environments. Make offers which are specific with the buying habits of your mobile customers the industry big opportunity for Local Marketing. Mobile Apps These day there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to enhance brand awareness and affinity. Your company can, too. But you must have a thorough knowledge of your audience. The easiest method to use apps is always to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to see and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app and then let users decide whether they are willing purchase a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.