FarmerLombardo191

Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. "I am in the saloon downstairs, the note started, and I can tell you what marketing is.I know y... Your initial clue to the truth about marketing was written far more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early 1 Might evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He sent a note upstairs to the workplace of A.L. Thomas, the head of the Lord and Thomas marketing agency. "I am in the saloon downstairs, the note began, and I can inform you what advertising is.I know you do not know.It will mean much to me to have you know whatit is and it will mean a lot to you. If youwish to know what marketing is, send the word yes down by the bell boy. (Signed) John E. Kennedy. Thomas dismissed the note as arrogance.But his junior companion, Albert Lasker, did not. The note struck a chord with Lasker and he summoned Kennedy to his workplace that very same evening.That meeting of Lasker and Kennedy changed the face of advertisingforever. Kennedy told Lasker, "Advertising is Salesmanship in Print."No a single has been able to far better that definition of marketing, not to this very day, more than 100 years later. Kennedy was subsequently hired by Lord and Thomas and became the highest paid copywriter of his day$52,000 a year, a phenomenal sum in the first decade of the final century. milwaukee commercial floor cleaning Almost all the major marketers of these days derive their killer tips from the advertising legends of the previous. Why? Due to the fact all the top marketers realize what makes men and women buy. They understand that human nature just hasn't changed more than time. Human beings will continue to be sold by the exact same emotions that have been used since the days of Caesar. The identical factors that made people purchase ten,000 years ago will continue to function ten,000 years from now. These principles just do not change. No lesser modern marketer than Ted Nicholas says,"Advertisements which ran 30-50 years ago, even a hundred years ago, are typically greater than these you see these days. You are going to get great suggestions to use in your marketing and advertising, toohuman emotions never ever alter." (From "The Golden Mailbox") A lot of of individuals bygone legends, along with writing wonderful marketing, also wrote great advertising books. For instance, Lasker got Kennedy to write all of his principles into a series of lessons called "The Book of Advertising Tests." Lord and Thomas utilized these and the agency became the instruction center for all New York copywriters. In 1912 the text was published as Reason Why Advertising. How several billion-dollar advertisers a century later nevertheless just say Purchase our brand and give no genuine cause why? check this out Kennedy left Lord and Thomas a few years later, leaving Albert Lasker with big shoes to fill. Lasker showed that he had not just been lucky in hiring Kennedy in truth he showed himself to be a genius, by hiring the equally legendary and possibly even more brilliant Claude C. Hopkins. Hopkins 1927 masterpiece Scientific Advertising revolutionized the market all over once more. There is a lot to understand from the Old Masters. How hard is your advertising workingis it truly salesmanship in print?