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With the introduction of the first Grand Cherokee, Jeep defined and produced the luxury sport utility car (SUV) market, but in spite of this grand tradition the model is currently experiencing some difficulties. Jeep not only defined what an SUV was, it was the SUV market in the USA with the inception of the Cherokee and later on Grand Cherokee. This is no longer the case. The growing list of powerful competitors has intensified, and along with high fuel rates, this has lead to some significant challenges to Chrysler in spite of Jeeps combination of legendary 4x4 capabilities, on and off-road refinements, and technological innovations.

The Jeep Grand Cherokee was one of the pioneering SUVs that ushered in the modern day SUV marketplace in the early 1990s. When it debuted, the Grand Cherokee represented a larger and much more refined version of Jeep's smaller but well-liked Cherokee. The company's designers wanted the Grand Cherokee it to be maneuverable adequate for city driving, roomy adequate for the complete household, stylish sufficient to take out on the town and rugged sufficient to reach individuals remote camping locations. The Grand Cherokee definitely met all of these needs and, we feel that Jeep continues with this tradition in its present Grand Cherokee version.

The 2005/2006 version of the Grand Cherokee, which is the models 3rd generation, is 1 of the very best SUVs made, and as 1 critic put it arguably the most desirable. With some of the outstanding available attributes of complete-time four-wheel drive, independent front suspension, rack and pinion steering, a five-speed transmission, and an offered five.7-Liter HEMI V-eight with MDS, which deactivates up to 8 cylinders when not necessary for much better gas mileage overall performance, the Grand Cherokee is featured packed. Safety functions contain Electronic Stability Program, SmartBeam headlamps that automatically and swiftly adjust high-beam brightness and intensity, All-Speed Traction Manage Technique, and advanced multi-stage air bags with an Occupant Classification Method. The appear and really feel of the body was also updated to give it an edgy angular appear, which looks new and modern although retaining that Grand Cherokee style with the well-known 7-slot Jeep grille. Chrysler also gave the Grand Cherokee an updated suspension system that delivers better corning turning overall performance and a tighter turning radius.

In spite of these leading-of-the-line features, Grand Cherokee sales in the USA for 2006 (ending December 31, 2006) had been 139,148 units, which were down from 213,584 in 2005. This represents a decline of 35%. Jeeps smaller SUV, the Liberty, also saw its numbers drop substantially in 2006 with unit sales of 133,557 versus unit sales of 166,883 for 2005, a 20% decline. Whilst it doesnt necessarily make Chrysler really feel any much better, they were not alone in decreased sales in the SUV segment. Other USA automobile suppliers also skilled declines. Ford seasoned a 25% drop in its SUV sales for the USA, even though GMs truck sales had been down 9.6% (two,499,269 for 2006 versus 2,765,809) (detailed overall performance reports for GMs SUVs was not available). The decline in SUV sales, specifically mid-range models, was impacted by the dramatic price tag increases in gasoline in the course of 2006. This along with luxury SUV models by BMW, Lexus, Mercedes, and Porshe, and mid-priced SUVs by Mitsubishi, Toyota and other people experiencing a surge in popularity is producing a sizable challenge to Chrysler. With its outstanding functions, Jeep tradition, and the Daimler-Chrysler technology behind it, we look for the Grand Cherokee to make a robust return in the future. --------------------------- Bloco de notas


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