GunterHirst245
Improving Your Web site traffic
Visitors are the lifeblood of your website, and needs to be the focus of the website efforts along with Search Engine Optimisation (SEO), indeed it's a combination of the two that dictates whether your online business is a success or not.
First of all you may be a life long marketing person that thinks they know it all with regards to getting visitors to a company, that consequently leads to sales. Well alas when it comes to getting visitors on the web then reconsider. Many traditional marketing methods function not work, as many traditional marketing people have found out to their cost, sometimes with major corporations losing business to one man exercising of his back room in your own home.
A fundamental principle is that the Internet isn't governed by anyone and therefore there is no rule book to follow along with as there are no rules! So keep an open mind as to how to enhance your site's ranking and traffic.
To enhance your traffic you'll have to market your website both offline and online. Firstly you may think "Why do I need to market offline for an internet business?" Well otherwise this could happen a man walks to your DIY store and buys a brand new cordless drill, and you let him go out of the store after he's purchased. That's good right? You have just designed a sale have you not? Well no, you've just let a future online customer walk out from the door. Why did you not get his email address?
Why do I even require it you might think? Well if not how's it going likely to email him telling him about your Christmas special sales offer on cordless drill spare batteries? Now are you getting the idea why you need offline marketing to enhance internet marketing and produce you more traffic?
My second point would be that the best traffic you can get is free traffic, and this normally originates from Search Engine Optimisation completed by your web developer. Simply put the better your SEO the more no cost traffic you're going to get, now okay you'll have to pay your internet developer for his or her Search engine optimization, however this is likely to provide you with a very good Roi (ROI) and then provide you with in several no cost traffic on an ongoing basis. This will certainly represent a much better investment than going straight into a Pay Per Click (PPC) campaign to drive traffic to your website, which will not continue to flow whenever your Pay per click campaign ends.
Gaining free traffic is difficult and if it had been we would be Internet millionaires, which means you should look towards building your traffic from sustainable sources in the long run and avoid flash within the pan traffic generation methods that could fizzle out overnight.
What is important to know is that building good free traffic needs time to work to do, and you always have to take this into account.
