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Smart Strategies for Managing PPC Programs
Ppc programs are highly effective way to get instant traffic on your website. This is a good tool to draw in quality and highly targeted visitors. The bids normally start from 0.05 cents which is quite good as you can get a great number of visitors by spending a little amount. Even when bid is 0.10 cents, you will get 10 visitors if you are paying $1.
Smart Strategies for Managing PPC programs
o Identify the group of keywords which clearly defines the services / products you are offering. This clearly implies that you need to remove unnecessary keywords which might be associated with your category but could not generate quality traffic to your site.
o Focus on product/service which you desire to sell. Remember, its selling service and you've got to be specific in PPC approach. You can not have all of your catalogue in your single campaign.
o Take bottom up approach for bid management. Start with a certain minimum value and the scale in the campaigns on a day to day basis until you arrive at an optimum level where your goals are met.(optimal mixture of your financial allowance / CPA / Bid / position)
o Come up with a precise ad copy. Include text within the campaign which clearly states concerning the service / product you're promoting in the ad campaign. If possible, try to include pricing within the ad copy if you are selling any product. This will boost the CTR (Click Through Ratio) in case your pricing is competitive.
o Setup the campaign and invest in maximum relevant keywords possible. This can boost the chance of clicks.
o Track you campaign: This is the first thing to do. You need to place tracking to track the ROI (Return On Investments). You have to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes and your money can vanish in a day. Which means you need to track your returns, which may be the only way through which you can know be it exercising for you personally or not.
o Keep tweaking the campaigns in terms if bids and ad copy by exploring the reports. An attractive ad copy can increase the likelihood of getting clicks.
o Don't rush for position #1. Accept positions 4/5/6 as bids will be lower and visibility may also be OK. This will decrease your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). If you try the things mentioned above, you may expect improvements inside your ROI (Return On Investments) and in the long term, constant bid management you can get sustained success in managing PPC programs.
