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Chrysler Wooing Jeep Consumers With Off-road Knowledge Tests
In early October at the South Florida International Automobile Show, Chrysler set up what they referred to as Camp Jeep. To those less term enriched, Jeep made a driving exhibit to give test drivers the actual-life knowledge of driving a Jeep off road. This was no minor feat for ...
It could be a extended way from the outback or actual off road driving but Chrysler is becoming quite innovative in its marketing efforts to enable possible clients to encounter the Jeeps trail rated distinction!
In early October at the South Florida International Automobile Show, Chrysler set up what they named Camp Jeep. To those much less term enriched, Jeep made a driving exhibit to give test drivers the genuine-life expertise of driving a Jeep off road. This was no minor feat for Jeep. To construct their course at the Miami Beach Convention Center, they had to haul in more than 220 yards of mulch and invest virtually six days developing the obstacle course. The trail featured a water obstacle and an 18-foot hill as properly as other driving challenges. All to show possible clients just what a Jeep can do out on the trails. jump button .
If this wasnt enough, Chrysler is going it a single greater at their upcoming "Complete Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of autos on 3 distinct specialty courses, one particular of which will be a 4x4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This event will run from 9 a.m. to five p.m. each day and is free. Food and drinks will be accessible. People interested in attending are becoming encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not essential to attend. You do require to be 18 years or older with a valid drivers license to participate in the vehicle driving tests.
Is it worth the expense to construct these man-made obstacle courses? Chrysler need to feel so and some advertising and marketing research would look to indicate that it is as well. According to industry analysis, 40% of the individuals that attend these varieties of auto shows will acquire a car inside a year of the occasion.The Basics about Secure Auto Finance site .
We applaud Chrysler for their innovative way to demonstrate their cars efficiency and to give folks a likelihood to see for themselves what they really feel like out on the trails. We appear for more marketing and advertising innovations out of Chrysler as they make a push to additional strengthen their off-road image.
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