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4 Creative Marketing Ideas to Increase Your Wellness Business Sales Now
Based on International Spa Association President Lynne McNees, "Since the economic downturn, the customer is more educated than in the past when it comes to value and investing in themselves. They expect coming back on their investment, and they aren't falling for any tricks or gimmicks. They need tangible results and information which will increase their quality of life." So what can you do to market effectively towards the educated consumer? How will you set yourself apart from a lot of competitors? Below are 4 cost-effective and time-tested holistic business marketing techniques to help you break right through to the customers you would like!
Customer support
Customers are pinching every penny these days. Once they pay for pampering, their expectations regarding the level of service they receive has increased exponentially! Holistic Practitioners can respond, retain, and increase their client base by customizing each guest's experience. For example, 87% of polled spas are choosing customer feedback mechanisms, but what else are you able to do? For just one, begin by developing a customer loyalty program. Get creative: incentivize regular customers by providing discounts on a sliding scale based on their number of visits. Referral programs are another great method to incentivize your present fans to improve your client base. Have a log of customer birthdays and anniversaries, and offer a complimentary 30-minute session on their behalf or their spouse.
Moreover, providing gifts with purchase (GWP) cost less than you think. Enquire with your current product vendors-often if you display signage in-house or perhaps a logo in your website for a specific company's product (like a massage oil or moisturizer for example), the vendor will provide you with free samples in exchange you can use as GWPs for clients. Save these product samples and employ them only for people who purchase service packages to be able to boost revenue!
Be sure to personalize! It's human instinct to like to determine our name on things-whether you send each client home with an individualized printout of future treatment recommendations, or invest $20 inside a label maker or printer template to monogram their product order, or produce a welcome card upon arrival, personalizing is a superb method to make guests feel special and looked after.
Giving Back
Consider offering promotional pricing or complimentary mini-pampering services to community leaders for example teachers or military personnel. Plan a monthly event when clients are typically slow to accomplish these sessions such as the "First Monday from the Month". Not only are you providing an excellent service to those deserving or even in need of assistance, but it is additionally a great chance to advertise yourself as a business that cares! Your regular customers will like that, and feel even more validated they made the right choice of practitioners!
Giving back may also accomplish your holistic business marketing goals. Partner having a charity having a popular agenda. Provide them with your commitment to provide a complimentary mini session to individuals who can demonstrate a donation receipt of a certain denomination in exchange for your organization information being represented online or direct mail campaigns. Better still, every complimentary session you perform, you convert into a possible client by providing a future discount and securing an email for your list.
Another option is giving on the larger scale by sponsoring events in your area and teaming up with hospitals, schools or other related established institutions to assist educate consumers concerning the importance of leading the kitchen connoisseur. You will be shocked in the free exposure you receive along with the future referrals!
Sampling Menu
Restaurants that serve small tasting plates are hot at this time, why shouldn't the wellness industry make the most of a sampling menu-especially for new customers inside a tough economy who may be weary of a commitment. Offering mini services for busy professionals at lunchtime or a personalized grouping of sample services for that eclectic customer who would like to try everything is becoming a well known way to get a taste of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing an increase in Half hour or less treatment bookings, a sampling menu appears to be an ideal small treat which will surely hook new customers permanently!
Beauty Rest
If you polled all busy professionals by what they wished they could change regarding their busy lives, we bet you'd find "getting more sleep" in the top 5 of responses! We reside in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction offer a rest from the craziness of modern life, it often ends so abruptly. What if you turned your slow days into profit by crafting treatments directed at total relaxation, after which, after the 45-minute session, allowed your client to have within the music and lie on the table for a blissful additional 45 minutes (for a total of 90), simply to be softly awakened with a pre-set alarm? You not only get to book clients on previously difficult days, it forces you to take the extra 45 minutes to perform non-client related business tasks such as Facebook updates, email blasts, and blog entries.
