New Chevy Racing Campaign In the course of Daytona 500

As the stars of NASCAR are revving their engines for the 2006 racing season, Chevy Racing will be celebrating its achievement on the track with a new marketing campaign set to kick off in the course of the televised Daytona 500 race. Boasting about their 25 wins in the last 33 Producers Cup Championships, Chevy racing plans to focus on the fact that they have won more than any other automobile manufacturer although dominating one of the most well-known sports in America.

The new Chevy Racing campaign unveils Group Chevy, which is an exclusive club consisting of some of NASCARs brightest stars and their participation utilizing the Chevy Monte Carlo SS racing machine. While retaining its American Revolution tag line, Chevy rent mustang headlights also plans to incorporate a touch of humor with its new campaign.

During the first commercial ad spot, fans will see Toast. This promo functions Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr. and Tony Stewart as they take pleasure in celebrating recent Team Chevy victories. As these superstars relive their wins, they incorporate NASCARs victory celebration into the crowd. As they spray champagne into the crowd of cheering fans, they also pour their champagne over the heads. The latter is customary for the victor in a NASCAR race, but Chevy decided to add a twist by spraying the fans, as effectively.

In the course of the second televised spot, titled Workplace, Team Chevy after once more showcases their racing dominance as Chevys Racing Director, Terry, searches for space to display the newest awards for current NASCAR Champion Tony Stewart. As he searches all about, he finds that each inch of space is currently occupied with trophies. But, probably there is space somewherel . . . .

"Chevy Racing is all about a passion for racing and winning and that excitement extends to our automobile lineup, which is now America's No. 1-selling automotive brand," stated Ed Peper, Chevrolet General Manager. "Deutsch acura integra body kits discovered a simple, clear way to deliver that message with a couple of fantastic humorous twists."

Chevy and NASCAR fans will get their initial glance at the new marketing campaign in the course of the NBC televised Daytona 500 occasion on February 19, 2006. Ads will appear nationally on each NBC and Fox. Printed ads, in conjunction with these becoming televised, will appear in USA today and in numerous racing system guides.

Chevrolet is the bestselling automotive brand in the United States. With the biggest dealer network in America, Chevy is the leader in complete-size trucks and in the sale of vehicles priced at mazda 3 body kits $35,000 and above. In addition, Chevy delivers expressive style, valued pricing and spirited overall performance with characteristics identified only in the a lot more expensive automobiles.