Panda and Penguin Playing Mayhem? Learn to Be Google's Best Buddy
With Google Panda and today Penguin, whatever next?! Google's algorithm changes appear to result in a large amount of mayhem amongst Online marketers each time it takes place. And lately, the updates seem to be happening more frequently.
A lot of Online marketers are complaining about their legitimate sites disappearing off the face of Google overnight, and many others are reporting that everything is fine, or even better with regards to ranking! So what's been happening?. Well, from the emerging thoughts, after the update, there is growing evidence that for the majority things are 'A' ok, but if it's not for you then you can take some action to try and remedy the situation. All of Google's updates occur to wash out the crud from their search results as they need to continue to deliver quality and relevant search results to their users.
This is excellent news for those who build links and know what is needed of them. As the dust start to settle, it is becoming obvious that you still need to have good quality, unique content on your website. And, building links and SEO are not a waste of time as some people appear to believe. If you just work with Google then they can be your best asset. Here's 3 of the emerging thoughts about the Penguin saga:
1) Vary your anchor text.
Do not have your main keyword in every anchor text that you setup, this is a no-no and is likely to raise Google's suspicions. The thoughts of some leading marketers (who have been doing extensive split testing), is that you should probably use your main keyword about 25%-30% of the time in the anchor text, the rest being made up of LSI type keywords and call to action words.
For example, if your keyword is "dog training" you would use that in the anchor text about 25%-30% of the time, the remainder of the time rotate the anchor texts, samples of variety might include:
"puppy dog training"
"dog training ideas"
"how to teach your dog"
"click here"
"visit the site"
So that you can start to see the variations, a number of the examples don't have even keywords included just like the call to action word "click here". It is a natural means for linking to take place with a site and is how people general hyperlink to other sites.
2) Link variety
It's getting increasingly crucial that you have variety within your linking profile. So simply using high PR profile links only is not going to do. Simply using article submissions is not going to do. You should employ all sorts of link source on the market to alter your link profile. So a bit from this level then there is your order for the day. Again this is a natural way links appear in your eye area of Google plus it is practical. Learn about Power SEO Ranker here
3) Relevant Links
Finally, you should be getting the links on related topic sites. Like a proper dog training site, you have access to links from your dog animal lovers forum, veterinary site or touch upon a website on animals and pets etc.
It will be very unnatural for say a finance site to hyperlink to your pet dog training website. It can't take place in actuality and also this is a crucial part of building links.
So, eureka, Google are only cleaning their search results and people who adhere to their rules needs to be fine and excel. Those link spamming, then they are affected the wrath of the Google. Follow these basic steps, maintain it natural, maintain it safe! There are some free online video tutorials on how to be safe with panda and penguin- click here
