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Facebook Advertising for Small Business Owners
Facebook Advertising Introduction
In today's post we are going to discuss Facebook PPC advertising and give some tips and tricks of the trade for small businesses. Facebook ppc enables you to target a particular area so if you're a small company owner having a shop, you can cast a net to simply the areas you serviced. This helps limit your targeting and ensure quality leads. Facebook ppc creates antique dealer system. The cost you pay per click you obtain depends upon your bid, the niche, and also the quality of the ad and the website you're advertising. Having quality submissions are a must, remember when you're writing your content to create to users, and never to the computer.
Writing your Facebook Ad
Facebook allows two options, for those who have a Facebook page for your business, you are able to advertise the page directly, or you can advertise a website directly. Based on what you're attempting to grow, however for our purposes we will focus on advertising a Facebook page because I think they are a little simpler. Listed here are the choices we want to set in order to market a Facebook page.
Make sure you possess a headline that POPS! Your headline is among the most important part of your ad, the picture being the second. Having good Ad Copy is a must when it comes to writing ads. Remember you are competing with other business owners in your town who also want customers. You need to be aggressive.
Targeting customers on Facebook
Whenever you own a shop, advertising is going to be quite different when utilizing ppc. The big advantage is as that you can target a particular area when i stated before. If you're a business with a shop along with a website that sells products, then you can advertise to places outside of your neighborhood if you want. This can be a fantastic way to explore and discover new customers. If your business does not be employed in a particular area then different rules apply.
First lets discuss users having a brick and mortar shop. Users who operate in a particular location would benefit best by targeting folks a certain radius of their business. It is best to make a list of methods your likely to target your visitors. I am going to use a pet shop for example business. A dog shop in York PA with no website, would start their targeting list by targeting the York PA Area and/or a couple surround counties. The next thing on Facebook you want to take a look at age and gender. Depending on your products, these options will be set differently. For our pet shop purposes we are going to Focus on men and women who are between the ages of 30-50. Next category is going to be specific interest. Since we are a pet shop, lets target #Animal Planet.. Try to be creative whenever your targeting. Facebook also offers an extensive Category area where you can become more specific in your targeting options. Below is a sample of the items our targeting would look like.
Conclusion
As you can tell in the image above, Facebook will give you suggestions. They are an effective way to find hidden nuggets. Remember when your advertising you need to create multiple ads. You want to see which ad performs the very best, then we fine tune that ad and pump it up. Pump up that ads budget and watch your customers roll in. Don't forget this is only one way to use Facebook Advertising. Facebook also has a brand new marketing technique where for those who have more then 400 page likes, you can market your website using Facebook Marketing. Spend some time and ensure your targeting is precise, and you will increase your visitors and customers every time.
